9 Stats That Show the Benefit of Selling Activities and Accommodation

Selling both accommodations and activities offers significant benefits for businesses and travelers alike. From boosting hotel revenue to enhancing guest experiences, these stats highlight why offering packages is a win-win strategy—and how it can transform your hospitality business.

Benefits of Bundling: 9 Stats Every Hospitality Business Should Know

Bundling accommodations and activities can be a game-changer for your business. These statistics reveal the tangible benefits, from driving higher revenue to delivering seamless guest experiences, and why this approach is becoming essential in the hospitality industry.

• In 2022, 30% of travelers in Australia and the US reported to Trip Advisor that it’s important to “pack as many activities” as they can into their holidays.

• Travelers who book activities in advance also spend 47% more on accommodation than those who book activities upon arrival, according to a report from Google and Greenberg. 

• In 2023, the Adventure Tourism Market was valued at an impressive USD 483.3 billion. Further, the sector was forecasted to have a CAGR of over 15.2% between 2024 and 2032, according to Global Market Insights.

• 67% of high-earning travelers stated that they would prefer spending their vacation money on activities rather than nicer accommodation, as reported by Skift.

• In 2018, Phocuswright reported that the travel activities market in the US was worth more than $34 billion, with its growth outperforming the overall travel market.

• There are 3x more searches for experiences than hotels in the 12 weeks leading up to a trip, as reported by Greenberg and Think with Google.

• In 2024, 56% of travelers said they look for and book activities before their trip, with 25% of people confirming bookings at least four weeks before traveling, according to TripAdvisor.

• Travel experiences comprised USD 253 billion in gross ticket revenue worldwide in 2019, as per a report by Phocuswright and Arival.

• Package-based holidays are expected to continue to grow within the travel market over the coming years, as reported by Statista. 

Boost Revenue By Incorporating Activities into Your Accommodation-Based Business 

Selling activities alongside accommodations is becoming one of the most important trends in hospitality. Today’s travelers are seeking more than a room. They want immersive experiences that create lasting memories. Bundling activities with stays answers this demand while unlocking new revenue streams for your business. It’s a way to future-proof your business in a competitive market.

From wellness retreats to adventure getaways, offering curated packages positions your business as more than just a place to stay—it becomes a destination. Guests value the convenience and personalization these packages offer, giving you a competitive edge in a fast-evolving market. Don’t get left behind. Start selling activities and transform the way you engage with your guests.

How Bookinglayer Makes Selling Packages Easy 

Expanding your offerings doesn’t have to mean adding more work to your plate. Bookinglayer’s all-in-one software makes it effortless to combine accommodations and activities into customized packages tailored to your guests’ needs. 

Whether you run a surf camp, yoga retreat, or adventure lodge, our platform is built for dynamic hospitality businesses that do it all. From creating dynamic pricing options to scheduling sessions in real time, Bookinglayer ensures your operations are as seamless as the experiences you offer.

With an intuitive booking flow, automated communications, and our powerful Customer Portal, you can spend less time on logistics and more time growing your business. Plus, our robust tools make it easy to upsell and manage packages, maximizing your revenue potential. Ready to transform the way you sell experiences? Sign up for a free demo today and discover how Bookinglayer can take your business to the next level.